Berneas Hair Fashion Tours (BHFT)

Influencer Qualifications

Berneas Hair Fashion Tours (BHFT) is recognizing, showcasing, and celebrating influencers in their city. Part of the tours agenda is to introduce hairdressers and fashion designers to the industry as a trailblazer. BHFT influencers are selectively chosen and are recognized as tastemakers due to their contributions to causes that impact those in their industry, community, and businesses.


•  Must own their own business and brand.

•  Contribute to community causes and non-profits.

•  Have a commitment to education and involvement of others in the industry.

Influencer Criteria

1. Once selected influencers must provide a short bio and picture themselves or team to the influencer director.

2. Influencers must partake in the “Bob in the Cut” presentation segment of the show

•  The theme of the presentation is an interpretation of the “Bob in the Cut” which is
a personal adaptation and creative artistic expression of one’s inspiration. The
presentation must not only involve hair, but also make up, fashion, and music.

•  All presentation necessities (models, make up, music, fashions) must be ready
prior to the opening of the show.

•  Influencers must incorporate their salon of 5 team members in the presentation.

•  Influencers presentation must be no longer then 10 minutes.

3. Influencers must advertise and promote their participation in the event through social
media and or etc.

4. Influencers are required to sell 25 tickets to clients, guests, friends, etc.
(In addition, you will receive 10 complimentary VIP tickets to the event)

5. Influencers and their team will have free access to educational BHFT events the next
upcoming day.
(Notify director of team attendees)

6. All influencers are invited to join us for the BHFT San Juan, PR grand finale event (will receive special

1 salon and designer influencer will have an all-expense paid invitation to join us in the San Juan, PR grand finale show and symposium.

•  The influencer will be announced and celebrated at the hair symposium.

•  The influencer will be representing their city at the hair symposium.

•  The influencer will receive airfare and hotel accommodations (all expenses paid) 
Personal grounds transportation and food not included.

•  The influencer will receive VIP access to all the BHFT weekend events.

•  As an influencer you are encouraged to invite members of your community to join the grand finale celebration.